This is the second in an ongoing series of blog posts that will introduce you to Strattam’s diverse portfolio of companies—including what they do and who they serve, their vision for doing business in today’s market, and their plans for innovation within their industries.
Meet the Portfolio: Blacksmith Applications
In May 2016, Strattam Capital completed a majority investment in Blacksmith Applications and partnered with Paul Wietecha, Founder and CEO, to aid the company in expanding its product suite to meet growing customer demand.
With offices in Boston, Pittsburgh and Chicago, Blacksmith Applications is the industry’s leading trade spend management SaaS platform for the Consumer Package Goods industry, processing more than $10 billion in trade promotions each year.
Blacksmith works to comprehensively meet the needs of customers through a cloud-based trade management ecosystem, in conjunction with unparalleled industry expertise. The company believes in bolstering its offerings through a customer-first approach and takes pride in the fact that its very first customer remains a customer to this day.
Products & Services:
Blacksmith delivers technology for businesses of all sizes, creating innovative products that deliver trade transparency for CPG organizations. The company’s customer list includes premier CPG companies such as Tyson, Smucker’s, Conagra, Unilever, Impossible Foods and Welch’s, just to name a few. For a comprehensive client list, including case studies, visit the website.
New & Noteworthy:
Blacksmith’s growth in recent years has been enhanced through strategic acquisitions. In 2018, the company acquired GoSimple, a provider of a trade promotion management solution built primarily to serve small and mid-tier CPG manufacturing organizations. In 2019, Blacksmith acquired T-Pro Solutions and its state-of-the-art trade optimization application, which empowers customers to make more informed and profitable decisions related to in-store marketing investments. Through these deals, Blacksmith now manages more than $10 billion in annual promotional spend, while providing best-in-class, end-to-end trade promotion and optimization solutions that serve the needs of CPG companies of all sizes, across all channels.