Strattam Capital Named in Inc.’s 2021 List of Founder-Friendly Investors

5 October 2021

Strattam Capital Named in Inc.’s 2021 List of Founder-Friendly Investors

Annual roundup of founder-friendly investors includes venture capital, in addition to private equity, for the first time 

Austin, Texas, October 5, 2021 – Inc. today announced its third annual Founder-Friendly Investors list, honoring the private equity and venture capital firms with the best track record of success backing entrepreneurs. This is a shift from previous lists—which were called the Private Equity 50—since, for the first time, this year’s list will include venture capital firms, and more than 100 firms will earn our Founder-Friendly seal of approval.

The final list recognizes 146 firms that entrepreneurs can trust and collaborate with while receiving the financial support they need to help accelerate growth. All 146 have a successful track record of remaining actively involved in the businesses after their investment.

“Supporting an entrepreneur’s vision and driving growth is more than just a financial investment. It’s about building a relationship and supporting the founders beyond that initial year. These private equity firms treat the founders like partners,” says Scott Omelianuk, editor-in-chief of Inc. media.

“We’re honored that Inc. has recognized Strattam as a Founder-Friendly Investor,” said Bob Morse, Managing Partner and Co-Founder, Strattam Capital. “This award describes the heart of our business model. Strattam has worked with more than 30 founder-led companies since our first investment in 2014. We are proud to be the partner of choice for so many founders who seek a capital partner to take their efforts – often their life’s work – to the next level.”

The Strattam investment process is rooted in the belief that a successful partnership demands collaboration and transparency. Before a deal is signed, we share diligence and work together with founders to identify the five highest-priority initiatives that will set the foundation for success and begin accelerating top-line growth during the first 18 months of ownership. We call this the Five-Point Plan. This meaningful collaboration allows founders to know on day one that they have the capital and resources to execute their initiatives.

To compile the list, Inc. went straight to the source: entrepreneurs who have sold to private equity. Founders filled out a questionnaire about their experiences partnering with private equity firms and shared data on how their portfolio companies have grown during these partnerships.

To see the complete list, go to:

Introduced in 2019, the Founder-Friendly Private Equity Firms list quickly established itself as one of Inc.’s most resourceful franchises. It has become a go-to guide for entrepreneurs who want to grow their companies while retaining an ownership stake.

The October 2021 issue of Inc. magazine is available online now at and will be on newsstands beginning October 5, 2021.


About Inc.

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit

About Strattam Capital

Strattam Capital invests in founder-led independent B2B software and technology companies across North America. They believe in aligning with founders and CEOs before signing, via their Five-Point Plan process to allow execution with purpose, excitement, and efficiency. Headquartered in Austin, TX, they connect companies with the people, process, and scale needed to reach their potential. For more information, please visit