SSB Names David Marr CEO

24 August 2021

Denver, CO (August 24, 2021) — SSB, a leading data management, CRM, and analytics company serving higher education, collegiate athletics, professional sports, entertainment, and nonprofits, announced today the appointment of David Marr as CEO. He will replace Mike Banville, who has served in the role since 2018.

A two-time President and C-level executive, Marr has an established track record in product innovation, blending growing companies to create a strategic offering to clients, and impacting the market at large. Before joining SSB, Marr served as CEO at Transact Campus, where he grew the company five-fold and led several acquisitions, including taking a publicly traded company private. Before Transact, he was chief development and operations officer at Blackboard and managing director and partner at KPMG. Marr and his teams have won several national and international awards for innovative solutions, including Paybefore’s Best Consumer Value and Most Innovative Technology from SESAMES.

“The quality, value and capabilities of SSB’s data and analytics offerings enable collegiate, professional sports organizations, and higher education institutions to drive revenue, accelerate growth and deliver strategic business results,” explains Marr. “I am thrilled to join the company at this pivotal time to lead and transform the market by setting a new standard for client service and engaging with constituents in new and creative ways.”

“David’s background as a successful software CEO with experience scaling businesses, building strong teams, and innovating while always remaining committed to client success made him the ideal candidate for us,” said Hilary Fleischer, Partner at Strattam Capital and board director of SSB. “The SSB board is looking forward to working with him as he brings his unique perspective to the markets that SSB serves.”

For over 13 years, SSB has specialized in supporting clients in professional sports, entertainment, collegiate athletics, higher education, and nonprofit verticals. More than 80 professional sports teams and leagues, half of all Broadway theatres, 60% of all Power 5 university athletic departments, and 2,500 higher education institutions utilize SSB’s data management, CRM, ticketing, sponsorship, and fundraising solutions.

Marr’s appointment comes on the heels of SSB’s recent acquisition of Affinaquest, the industry’s leading higher education advancement software provider on the Salesforce platform, and ALUMiNate, a leading provider of data enrichment services and AI-based advanced analytic solutions.

About SSB

SSB boosts revenue and fundraising efforts for the higher education, collegiate sports, professional sports, and nonprofit industries through data management, data analytics, matching gifts, and CRM. Clients receive ongoing access to relevant, real-time data that is easily implemented toward fundraising and revenue goals. SSB works with 2,700+ professional & collegiate sports teams, higher education institutions, and nonprofits. SSB was previously named a Microsoft U.S. Education Partner of the Year and is a contracted provider through E&I Cooperative Services. SSB is backed by Austin-based private equity firm Strattam Capital and has offices in Denver, Nashville, and Reston, VA. Learn more at or visit LinkedIn or Twitter.

About Strattam Capital

Strattam Capital invests in founder-led, independent, B2B software technology companies in North America. Headquartered in Austin, Texas, we connect companies with the people, process, and scale needed to reach their potential. We believe in aligning with founders before signing, via our Five-Point Plan process, to allow execution with purpose, excitement, and efficiency.