SSB Extends Data Foundation For Sports And Entertainment With Acquisition Of Leading CRM Provider Stonetimberriver

20 July 2018

Denver, CO (July 20, 2018) – SSB, a leading data management and analytics platform provider focused on the sports & entertainment, education, and healthcare sectors, announced today that it has acquired the sports industry’s leading CRM provider, StoneTimberRiver (STR.) As part of the transaction, all STR executives and team members will become part of SSB, and the company will retain the STR brand.
“SSB is focused on providing our clients with trusted data that enables better decision making and drives quantifiable results,” said SSB CEO Mike Banville. “With the acquisition of STR, who brings a tremendous team, and what we believe to be the best CRM for the sports and entertainment industry, we’re building on our history of evolving with clients’ needs.”
Combining the STR CRM and the SSB Data Management teams creates an unparalleled knowledge base, with deep industry experience and well over 100 leading professional sports and entertainment clients.  SSB and STR have worked closely together in the past to deliver industry leading CRM and best of breed foundational Data Management. Combined, they will now be able to deliver an even smoother and more seamless experience for end users.
SSB’s foundational data platform, Central Intelligence (CI), delivers a true, 360-degree view of all audiences and a real-time understanding of business health by integrating any/all data sources in the Sports and Entertainment market.  Historically, one of the more visible and utilized outputs of the data platform by teams, leagues, and venues has been CRM, and STR is widely recognized as the best of the best, making the combination a natural.
“We’re thrilled to be joining the team at SSB, as we truly make each other better,” said STR Founder and CEO Dwight DeBree. “The deal makes infinite sense when you consider the success we have had in mutual engagements and the fact that the additional resources will allow us to continue to evolve at a much more rapid pace. Our customers are always looking for more, faster, and we want to answer that call. Our ability to do so is significantly enhanced by being part of SSB.”

SSB Acquires STR

The integration of STR exponentially increases efficiency, scalability, and, importantly, enhances visibility of data. This is particularly true in sales and marketing where SSB continues to focus on enabling the most accurate, timely, and insightful data-driven decisions for end users and mission critical initiatives.  STR allows for just that by extending SSB’s foundational platform further through the workflow and to the point of activation of the data.
SSB will provide infrastructure support and expertise in development, sales, marketing, and breadth that will enable the STR team to continue to evolve at a more rapid pace.  Current and future clients of SSB and/or STR will see an overall increase in speed and agility in adding new features, deployment, and the ability to create solutions specific to client need.
SSB’s foundational platform will continue to deliver the most complete and quality data  tocurrent and future clients using any CRM software, analytical toolset, reporting, or marketing outputs.
SSB and STR will formally unveil their new structure this week at the annual Sports Entertainment and Technology Conference in Dallas.

About SSB

SSB applies unparalleled expertise to create and implement innovative solutions to complex business problems faced by clients. SSB’s unique products and services deliver a clear picture of a client’s business – comprised of any number of data and information inputs – in an elegant and simplified manner. The result is the empowerment that comes with transformative knowledge of all audiences, as well as ongoing access to relevant, real-time data in an easy to understand format. Ultimately, SSB enables 60+ clients in Professional and Collegiate Sports, more than 15 leading Higher Education institutions, as well as those in many other industries –  to make the educated, actionable, and profitable decisions that take businesses to new levels.  SSB was named the Microsoft US Education Partner of the Year for 2017 and is a contracted provider through E&I Cooperative Services.  SSB is backed by Austin-based private equity firm Strattam Capital, and has offices in Denver, Nashville, and Austin.  Learn more at

About STR

StoneTimberRiver is a leading provider of software solutions for the professional sports and entertainment industry. With over 18 years of experience developing effective tools for sales, service, marketing, finance, and broadcast departments, StoneTimberRiver is continually striving to provide innovative products and outstanding service to each client.The StoneTimberRiver suite of products offers solutions for Ticket Sales & Service, Premium Sales & Service, and Partnership Sales & Service.StoneTimberRiver’s software is utilized by organizations representing the NFL, NHL, NBA, MLB, MLS, collegiate athletics, and other entertainment venues.