Leading AI-forward procure-to-pay platform for the global hospitality industry focused on accelerating U.S. market entry
Austin, TX – April 28, 2026 – PurchasePlus (Marketboomer Holdings Pty Ltd), an innovative provider of procurement software purpose-built for hospitality, today announced a majority investment from Strattam Capital. Strattam’s investment and partnership will accelerate PurchasePlus’ entry into the U.S. market and fuel continued global expansion, while deepening the company’s AI-driven product capabilities.
Strattam Capital is a private equity firm that invests in independent B2B software companies that are poised to become AI-forward vertical market leaders. Key to the company’s success is a commitment to aligning with founders and CEOs before signing via a comprehensive Five-Point Plan that ensures execution with shared purpose, vision, and maximum efficiency.
PurchasePlus serves as the mission-critical operating system for back-of-house procurement at hospitality operators around the world. Customers rely on the comprehensive procure-to-pay platform to manage purchasing, inventory, and recipes, supported by AI invoice automation. PurchasePlus touches 100% of its customers’ purchasing, centralizing visibility and control: what’s being bought, from whom, at what price, and why, letting customers avoid unnecessary spend and price leakage without manual oversight.
With over 25 years of domain expertise, PurchasePlus has established itself as a trusted solution among leading global hospitality brands, including Accor, IHG Hotels & Resorts, Marriott, Capella Hotels and Landmark Group.
“We’ve taken our many years of domain expertise and rebuilt our business model for the fast-changing needs of both buyers and suppliers – providing a legacy understanding with modern solutions that hotel operators and staff can readily use, love and greatly benefit from,” said Malcolm Jull, CEO of PurchasePlus.
Added Mr. Jull, “Strattam’s deep expertise in supply chain and hospitality-adjacent software and their track record of helping businesses scale globally makes them exactly the right partner for this next chapter. With our alignment on the Five-Point Plan, we have a clear path and the resources to bring PurchasePlus to the U.S. and cement our position as the gold standard for forward focused hospitality procurement worldwide.”
“PurchasePlus is exactly the kind of investment we built Strattam to make,” said Hilary Fleischer, Partner at Strattam Capital. “Malcolm and his team have built a mission-critical, AI-forward product in a vertical where deep domain expertise and high-touch customer service are genuine differentiators. Our prior investments in supply chain, procurement, and hospitality-adjacent software give us privileged insights into what it takes to win in this market. We couldn’t be more excited to partner with Malcolm and the entire PurchasePlus team as they bring their platform to the world.”
About PurchasePlus
PurchasePlus (Marketboomer Holdings Pty Ltd) is a leading procure-to-pay software platform for the global hospitality industry, serving hotels, resorts, and food and beverage operators across the Asia-Pacific region, the United Kingdom, Southeast Asia, and beyond. The platform provides procurement, invoice management, inventory, and supplier connectivity solutions that touch 100% of purchasing activity for its customers. PurchasePlus combines deep hospitality domain expertise with a modern, AI-forward technology stack and a best-in-class customer service model.
For more information, visit PurchasePlus.com.
About Strattam Capital
Strattam Capital is a private equity firm with over $1 billion in assets under management, investing in founder-led B2B software and technology companies that are poised to become vertical market leaders. Strattam’s values of transparency, continuous improvement, and carrying forward the ownership mindset of founders led to the firm’s creation of “The Five-Point Plan,” an investment process that emphasizes aligning with founders before signing.
Strattam supports portfolio company leaders in building their teams, extending their reach, and adapting new technologies (today, AI) to solve the customer problems they understand so well. Founded in 2014, Strattam is based in Austin and San Francisco. Since inception, the firm has completed more than 50 partnerships with founder-led businesses.
Learn more about Strattam’s Five-Point Plan.
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