GrowthCap Advisory (G/C) is pleased to announce the Top Private Equity Firms of 2025. For the better part of over two decades, G/C has observed, studied, and in some cases had a front row seat to, leading firms in the private equity sector. Those that tend to succeed over the long run are those that act with high integrity and are driven to build and grow their portfolio companies the right way. Achieving excellence in private equity requires astute firm leadership, the ability to recruit and retain top talent, and an intense dedication to consistent performance.
GrowthCap continuously monitors private equity firms, their deal activity, and their people, while filtering out the noise to develop the most informed perspective possible. Their selections reflect not only their diligence throughout the nomination process, but also G/C’s ongoing observations and conversations with relevant professionals across the private market ecosystem.
This year’s selections highlight firms, including Strattam Capital, that have demonstrated a consistent ability to serve as exceptional partners to companies and their management teams as they scale and establish a more competitive market position. While financial performance is a consideration, GrowthCap’s evaluation focuses more on a firm’s fundamental capabilities in creating or enhancing company value in a repeatable and predictable manner.
This year’s selections highlight firms, including Strattam Capital, that have demonstrated a consistent ability to serve as exceptional partners to companies and their management teams as they scale and establish a more competitive market position. While financial performance is a consideration, GrowthCap’s evaluation focuses more on a firm’s fundamental capabilities in creating or enhancing company value in a repeatable and predictable manner.
“We’re honored to be included for the first time on GrowthCap’s Top Private Equity Firms list. At Strattam, alignment comes before investment—we agree on a Five‑Point Plan with founders before signing, a transparent approach more than 50 founders have embraced over the past decade. As AI reshapes B2B software, entrepreneurial leaders are turning invention into innovation by embedding AI in customer workflows to deliver outcomes in the real economy. We’re excited to invest behind those leaders at this moment of change.” — Bob Morse, Co-Founder and Managing Partner.
Nominations were submitted on behalf of many of the most respected and accomplished private equity firms in the United States and globally. G/C’s evaluation incorporated a range of inputs, including nomination materials, direct firm communications, online submissions, peer and CEO feedback, and proprietary research. They conducted a comprehensive review of each firm’s history, evolution, leadership, culture, and strategic and operational capabilities. GrowthCap also considered factors such as capital base, recent momentum, key milestones, market expertise, and commitment to responsible investing.
Each year, this awards process becomes increasingly competitive. G/C thanks all of the firms that participated, including many not featured, that have nonetheless achieved notable success.
Each year, this awards process becomes increasingly competitive. G/C thanks all of the firms that participated, including many not featured, that have nonetheless achieved notable success.
About Strattam Capital
Strattam Capital is a private equity firm with over $1 billion in assets under management, investing in founder-led, B2B software and technology companies that are poised to become vertical market leaders.
Strattam’s values of transparency, continuous improvement, and carrying forward the ownership mindset of founders led to the creation of “The Five Point Plan,” an investment process that emphasizes aligning with founders before signing. The firm supports portfolio company leaders in building their teams, extending their reach, and adopting new technologies—today, AI—to solve the customer problems they understand so well.
Founded in 2014, Strattam is based in Austin and San Francisco. Since inception, the firm has completed more than 50 partnerships with founder-led businesses.
About GrowthCap Advisory
Since their inception in 2013, GrowthCap awards have achieved industry-wide recognition among private capital firms, institutional limited partners, corporate executives, investment advisors, and investment bankers among others. Today they are among the respected and sought-after professional awards a private investor can attain. Their prestige, acknowledged within the institutional investor industry, has grown over the years because industry participants recognize a GrowthCap Award is based solely on professional achievement and because care has been taken to preserve the integrity of a GrowthCap Award. Specifically, GrowthCap takes great care in its selection of awardees and actively manages the use and reference to a GrowthCap Award in promotion, advertising, and other forms of publicity.
The Top Private Equity Firms of 2025 publication is copyrighted material, produced and published by GrowthCap, LLC. For information pertaining to content permissions, please refer to GrowthCap’s award usage regulations.
A fee was paid to submit Strattam Capital’s application. For more information, see Strattam‘s Awards Disclosure.
A fee was paid to submit Strattam Capital’s application. For more information, see Strattam‘s Awards Disclosure.
Learn more about GrowthCap Advisory