SSB Divests Pro Sports Vertical to Kore Software, Renames Itself ‘Affinaquest’

8 February 2022

Affinaquest to increase its focus on institutional advancement, collegiate athletics, and unifying data management and analytics for colleges and universities.

Reston VA, December xx–The market leader in constituent engagement, data management, data enhancement, and predictive analytics for higher education and collegiate athletics announced today it is sharpening its focus on the higher education marketplace by divesting its professional sports vertical to KORE Software, a leader in professional sports and entertainment engagement marketing solutions. SSB will be renaming itself Affinaquest, leveraging brand recognition as the market-leading innovator in institutional advancement.

“We intend to send a strong and clear message to the higher education and collegiate athletics communities with this move; we will innovate and serve Institutional Advancement and collegiate athletics clients like no other,” said CEO David Marr. “Our landmark solutions and capabilities will transform their relationships with their constituents, radically improving the way they engage, nurture relationships and inspire loyalty. The combined benefits of well-curated affinity are boundless.”

The company acquired Affinaquest in June 2021 along with predictive analytics company Aluminate. Transitioning to the Affinaquest brand demonstrates the company’s focus and commitment to driving AFFINITY and elevating engagement with key constituent groups such as students, alumni, donors, and fans.  Affinaquest’s roster of clients in collegiate athletics and higher education includes more than half of the Power 5 institutions in collegiate athletics and many of the top 300 fundraising institutions globally.

“At Affinaquest, we see the full picture of innovation opportunities and data-driven decision-making in the Higher Education and collegiate athletics environments, said David Marr, CEO.  Our cloud technology and data services deliver a clear picture of a constituent, in a simplified manner.”

KORE Software is a global software, services, and consulting company based in New York City. The terms of the transaction are confidential.

About Affinaquest:

Affinaquest is the leading data management and analytics company combining institutional advancement and collegiate athletics in the higher education marketplace.  It offers a suite of cloud CRM and data warehousing technology and data management, analytics, and data enrichment services.  Affinaquest’s cloud technology elegantly empowers its clients in elevating constituent engagement, maximizing business performance, and delivering meaningful data-driven outcomes.

Affinaquest has offices in Denver, Nashville, and Reston, Virginia.

For more information, go to

About KORE Software

KORE Software is the global leader in sports and entertainment engagement marketing solutions. More than 850 brands, professional teams, and agencies rely on KORE to drive process and revenue improvements. KORE’s suite of solutions boosts business excellence across ticket sales, fan engagement, sponsorship sales and activation, partnership analysis, data analytics, and innovative marketing journeys. For more information, please visit